The Avery
A TICKET TO PHILLY

This logo is heavily influenced by the hustle and bustle of a travel lifestyle, with imagery of transportation arrival and departure boards used throughout this brand system. The curves and serifed ends of the primary font reflect the energy and movement of a busy city street, and nod to the rich history of Philadelphia. The color palette has a combination of blues and greens the give off an energetic, yet traditional and luxurious feel. This concept captures the excitement and allure of everyday travel and is the perfect representation of a brand that celebrates the adventure and glamours of modern-day living.