Kinetic
To support the rapid pre-leasing of Kinetic, a premier student-living community in Midtown Atlanta, a comprehensive suite of digital and physical marketing assets was developed. Targeted at the "next generation of innovators" at Georgia Tech, the design language balances a bold, energetic aesthetic with the sophisticated, "composed" atmosphere of the property.
The scope of work included high-conversion social media content and digital ads designed to capture the attention of students on the move. To ground the digital presence, an essential marketing package and large-scale exterior signage that translated the brand’s vibrant energy into the physical environment, successfully driving awareness and accelerating leasing goals ahead of the academic year.
Creative Compliments —
Jada Jones — Designer
Taylor Frank — Art Director
Company — Agency Fifty3
Taylor Frank — Art Director
Company — Agency Fifty3
Square Social Posts —
Signage —
Essential Marketing Package —
Geofencing Ads —
