Merritt
Merritt is a luxury apartment community in North Carolina that blends timeless elegance with modern sophistication. Its visual identity is built around a distinguished serif font that conveys a sense of stability and strength, while a complementary sans-serif font adds a welcoming, approachable feel.
The brand’s color palette features soothing greens and blues inspired by the natural landscapes of Huntersville, grounded by wrought-iron black and neutral creams for a refined, modern touch. Subtle textures, such as subway and gridded stone tiles, are integrated throughout the community's design, symbolizing the meticulous craftsmanship and enduring quality of the living spaces. Together, these elements create a sense of refined luxury and comfort, offering an unparalleled living experience that feels both sophisticated and like home.
